Building a GREAT Tattoo Biz - Live @ Imperial Tattoo and Art Festival
Saturday April 13 from 11AM to 2PM
To be great you must organize your talents, work, and businesses for success. If you are tattooing for a living then you are a small business. If you don't understand the nature of business, then you are spending more energy and getting less out of your hard work. In this seminar artists, managers, studio owners, and apprentices will learn to think about all the details of a professional business plan as it relates specifically to high quality professional tattooing. Topics covered will include clearly defining your mission, how to build a strong business foundation, assessing your target markets, establishing branding, comparing competitors, clearly defining your services and products, human resources management, and how to track your vital statistics to insure your businesses fulfills its potential. We have watched and helped artists in all stages of careers, from aspiring artists and managers to artists of exceptional influence, and are happy to pass on the great ideas that have helped us achieve our goals time and time again as well as important mistakes made so you dont have to.
New and improved for 2019 to include the vital section "How to (not) lose your business in 10 days or less" - Lessons learned the hard way about the fatal mistakes you are probably making in your business now that will haunt you later. This part of the presentation could save you millions in your future.
Seminar will be a 2 hour talk/slideshow with 20-30 minutes of business questions and answers from attendees.
For over two decades Gabe Ripley has been immersed in the business of tattooing helping amplify artists, studios owners, managers, and convention promoters efforts. After a freelance computer programming career in the US and Europe, Gabe first stepped into the tattoo business world in 1999 by creating TattooNOW, a technology business that currently powers over 100 tattoo industry websites around the world and has since helped tattooers generate millions of dollars in tattoo business. Gabe presented this seminar to over 200 artists at the first Worldwide Tattoo Conference in Rome in October 2011. "Everybody gave me good feedback because you gave to the artists good, easy, and interesting suggestions!" said Alex DePase the conference's promoter of the business seminar.
Each attendee will get access to a google docs folder including the following:
- Sample Tattoo Studio Handbook.
- Sample Daily and weekly checklists
- Sample management action plan.