Leveraging Deadlines and Strategic Focus in Tattooing

Submitted 03.23.24

Designing a Compelling Future:

Setting audacious goals, even ones that may seem impossible, is crucial for personal growth. It's essential to think big initially and then scale down to achieve those goals effectively. But by envisioning big goals, you can instill the necessary motivation and determination to progress.

So let’s talk about one tactic you can use to “scale down” and make attainable steps to reach those big, seemingly crazy goals, DEADLINES! Deadlines are crucial for completing tasks and achieving set goals. Having specific timeframes helps by providing structure and motivation. Oftentimes failing to adhere to deadlines often leads to delayed or unfinished work or progress, hindering progress and possibly disappointing other people that are working around you.

As an example, turning in work on time during a paid class. I like to use this because it uses two frames of accountability, time and money. If you’re held tight to a deadline and your projects are submitted within that time frame, it allows for receiving valuable feedback from instructors. If you do the work but miss the submission time then you lose out on any serious insight that could have been gained, and the class moves on without you. Now what? You’ve lost an opportunity for serious growth and then that feels like a waste of time and resources.

Designing a compelling future involves setting ambitious goals that drive one's actions. Many tattoo artists miss out on intentionally creating a vision for their future career growth. By focusing on innovative ideas within the artistic realm, one can feed creativity, passion, and values.


Projects Vs Pieces, and The 80/20 Principle:

Further Into the discussion it revolves around long-term goals in tattooing, focusing on achieving a balance between projects and individual pieces. The aim is to secure a consistent flow of larger projects, like sleeves and leg pieces, to stabilize booking schedules and finances. An adaptation of the 80/20 principle, termed "Top 20 & Farm club," emphasizes identifying ideal clients and tailoring services to attract similar ones, reducing the need for numerous smaller projects.

This involves pinpointing characteristics of ideal clients and replicating them to attract similar individuals. By serving a select group of top clients well and targeting a broader audience with similar traits, artists can streamline their workload and focus on fewer, more substantial projects. This strategy aligns with the concept of pursuing "moonshot" goals, aiming for significant leaps in revenue by optimizing core strengths rather than incremental improvements.

Transitioning from a high volume of smaller tattoos to fewer, higher-paying projects requires strategic adjustments and a shift in mindset. Instead of discounting services or pursuing numerous clients, the focus shifts to providing exceptional service to a select clientele and leveraging similarities to attract similar patrons. This shift not only streamlines the workload but also fosters a more sustainable and financially rewarding tattooing career in the long run.

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