The Struggles of Building Community

[03:56]“Let’s try to open it up a little bit and see if we get some people in their first years of tattooing who’re really hungry. An environment where those experts have someone they can share that expertise with.”

— Russ Abbott

Do you know what kind of community you want to create? How do you foster engagement? What kind of value do you want to provide? Is it even possible to herd the cats? These are really the questions anyone trying to build an online community is trying to answer. 

Russ mentions his initial idea being a community of high level experts solving high level problems with one another. I think this could work but you’d really have to provide some value to this type of community. I think the real attraction coming into communities like this is just like Russ said, giving experts a place where their opinions and advice can be valued. Sometimes this can really foster that communication because now the veteran feels like they’re making a difference.

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Community Growth and Abundance Mindset with Russ Abbott

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