We are changing the way tattooing happens, for the client and the artist. Change is hard, it can feel very uncomfortable, but it leads to something better. Higher quality tattoos from artists that value the art they produce over the money they make. Fair pricing that honestly represents the value the client receives. Studios that feel more like meeting friends at a coffee shop than going to see your dentist. Integrity to see that you don't walk out wearing a tattoo you will regret for the rest of your life, without ensuring you are fully informed of all the negative impacts it may have. This is what we work towards for the tattoo industry, one tattoo at a time.