Sunday August 2 from 11am - 2:30pm at the Rubber City Tattoo Invitational
Being good isn't enough, be GREAT! To be great you must organize your talents, work, and businesses for success. If you are tattooing for a living then you are a small business. If you don't understand the nature of business, then you are spending more energy and getting less out of your hard work. In this seminar artists, managers, studio owners, and apprentices will learn to think about all the details of a professional business plan as it relates specifically to high quality professional tattooing. Topics covered will include clearly defining your mission, how to build a strong business foundation, determining keys to success, assessing your target markets, establishing branding, comparing competitors, clearly defining your services and products, sales and marketing strategies, advertising and public relations, responsible selling strategies & creating demand, human resources management, and how to track your vital statistics to insure your businesses fulfills its potential. We have watched and helped artists in all stages of careers, from aspiring artists and managers to artists of exceptional influence, and are happy to pass on the great ideas that have helped us achieve our goals time and time again. For $199. Seminar will be a 2 hour talk/slideshow with 20-30 minutes of business questions and answers from attendees.
For over a decade Gabe Ripley has been immersed in the business of tattooing. After a freelance computer programming career in the US and Europe, Gabe first stepped into the tattoo business world in 2001 by creating TattooNOW, a technology business that currently powers over 100 tattoo industry websites around the world and has since helped tattooers generate millions of dollars in business. In 2005, based on the success of TattooNOW's websites, Ripley opened Off the Map Tattoo. By constantly improving the studio's business practices, it now boasts over 50 guest artists a year, and a growing business in a slowing economy. Not one to settle, in 2008 Ripley started using the same business practices to produce two yearly events, the Paradise Tattoo Gathering and Paradise Artist Retreat. These events are focused on four days of responsible tattoo and art education and have earned an international reputation. Gabe presented this seminar to over 200 artists at the first Worldwide Tattoo Conference in Rome in October 2011. "Everybody gave me good feedback because you gave to the artists good, easy, and interesting suggestions!" said Alex DePase the conference's promoter of the business seminar.
"I can say without reservation Gabe Ripley's webinar, and the information presented, was one of the keystones to my career choices and direction the last year. I often quote much of what I learned not only to others, but to myself as well as a reminder to stay on track. I've taken the webinar twice and will purchase it if ever made available on dvd. I can't recommend it highly enough."
– Ian McKown
"I am so happy with the redesign. You’ve exceeded my expectations and it’s been a great experience working with Aaron, the designer. I felt like we were well matched. The site reflects the aesthetic I was trying to create and everything was done rather quickly. The channels of communication were open, I could tell I was being listened to and I think the cohesion of my site reflects that. I’m very happy with the look and function of adamlauricella.com -Thank you Gabe, Brian, Aaron and the rest of TattooNOW.com”
– Adam Lauricella
" Before commissioning TattooNow to build and host my website, I took on the daunting task of building my own sites and promoting myself through social media. When I finally came to my senses and put it in their hands, my business increased drastically and the site paid for itself in just a few short weeks. This was the start of branding myself in the body art world. My business cards, post cards and banner match my site style.
As a gallery and body art studio owner, I get solicitation calls from companies wanting to build a site or just host my existing site. I let them go through their sales pitch as I laugh on the inside. Then I show them the easy function of my site and I top off my moment with showing them how easy it is to update my site through the TattooNow interface and by showing them the countless features in the community. I send them away with their heads bowed as they cannot come close to comparing to what TattooNow offers specifically to artists. "
TattooNOW is a professional multimedia development company specializing in Tattoo
web sites, webinars, and online promotions. TattooNOW was started by top professionals from both the tattoo industry and multimedia field to fill a void: Reliable highly effective websites for professional artists.